Ipsos Reid » Ipsos Interactive: Techniques And Methodologies
At IPSOS Interactive Services we use a variety of tools, techniques and methodologies to make each project a success.
Here is a sampling of the types of field methodologies and capabilities IIS can provide:
- Multi-lingual/multi-country studies - we have already done up to 7 languages, including Asian double-byte characters, in one study. As many languages as you can think of, we can program!
- Extensive Image Manipulation - we have done up to 200 images in one study!
- Multi-sample source studies – Ipsos, NPD panels, client supplied list, pop-up/website link, and vendor lists. We’ve done many, many studies with different sample sources, in many cases, all within the same study.
- Mixed method studies – Phone recruit to online or mail (letter/postcard) to online. We’ve done lots of those too.
- Trackers – In the past year, we have converted 17 weekly CATI trackers to an online medium.
- Complex programming – many of our studies have custom programming built in, using a variety of different programming languages – if you can dream it, we can build it!
- Streaming video and audio studies - we have done up to 20 videos in one study! We can do as many as you need.
- Proprietary Online Panels – we’ve built and maintained 12 Custom, proprietary panels, drawing on our extensive panel experience to recruit, maintain, and field online studies.
- Panel Access! - easy, affordable access to very large, quality-driven US and Canadian panels
As well, the projects we are asked to field call upon a wide array of research methodologies:
- Advertising effectiveness and tracking
- Customer/User profiling
- Concept tests
- Attitude and usage studies
- Employee satisfaction
- Market share measurement
- Brand positioning information
- Competitive intelligence
- Customer service evaluation
- Customer behavior
- Discrete choice and conjoint studies
- Products and services pricing and feature testing
- Site usability evaluation
- Online focus groups; bulletin boards
- Website evaluation