PHARMArket Research Conference Canada

Date:	lundi, avril 23, 2012
City:	Toronto, ON

Ipsos Healthcare is delighted to be the Platinum Sponsor of this year's Canadian Pharma Market Research Conference – a premier gathering of senior level pharmaceutical, biotechnology, medical device, and diagnostic executives in market research.

In addition, Ipsos Reid's Mike Colledge, President of Ipsos Reid Public Affairs Canada, together with Bill Tholl, Founding Executive Director of the Canadian Health Leadership Network, will provide the keynote address about "The State of Healthcare in Canada".

Mike will provide a multi-stakeholder overview of Canadian’s views and expectations for the health care system. This will include the general public, and thought leaders from the Government, Healthcare and Academia among others. This presentation will provide the audience with a broad overview of the Canadian healthcare system and the Canadian publics' perceptions and expectations of this system – an understanding of which is key for marketers and market researchers who overlay their brand marketing strategies within the context of the broader healthcare system. Mike will then be joined by Bill Tholl, who will provide his perspective on the future of healthcare in Canada.

On the eve of last year’s Federal Election Ipsos surveyed over 50,000 Canadians and asked them to prioritize a wide range of initiatives aimed at improving healthcare in Canada. Mike will also discuss the results of a recent Opinion Leaders’ Forum where 44 senior representatives from various Ipsos clientele and partners participated in an online moderated discussion covering a broad range of issues including the future of the health system in Canada. The thought leader participants were from a variety of occupations: Government, Healthcare, Education, Public Relations, Academia, Media, Consumer Packaged Goods, Market Research among others.

As well, don't miss your opportunity to hear more about how to leverage social spaces in Ipsos' presentation "A Practical Guide to Building Online Healthcare Communities". Much has been written about the role - or in some cases lack of role - of social media in pharma, but little of it has been truly practical. Ipsos will draw on its considerable experience in this space to discuss the pros and cons in a variety of situations. They will present a case study based on a recent online healthcare community project. Additional learnings will include:

Using online communities to get deeper insights for your dollar
When an online community is right for your brand
Learnings from pharma and other industries
The discussion will include other social media methodologies including co-creation, buzz-tracking/social-listening etc.

Finally, join us for a general session examining "Today’s Big Salesforce Effectiveness Question". The industry has relied on a reach-and-frequency model for decades but Pharma companies are now realizing that to be successful – efficiently - we need to compete on the quality of customer relationships not just the volume of sales calls and messages delivered – the Pharma company winners of the future will be those that can build trust and deliver value. Ipsos will call on over 20 years of customer engagement leadership in other sectors and several years in pharma to discuss how to Build Profitable Relationships Through Better Customer Engagement.

As the platinum sponsor, it is our pleasure to provide a special discount to you. When registering, enter the priority code of ipsos1 and receive a 10% discount off the prevailing rate.

To learn more about this conference, please click here.