Canadian Inter@ctive Reid Report

The Most Comprehensive Study of Canadians and the Internet.

Increasingly integrated in our everyday lives, the Internet has transformed the way Canadians connect, interact and consume. Canvassing the nation, Ipsos Reid delves into the ‘who, what and why’ of Internet and technology usage and attitudes among Canadians. The Ipsos Canadian Inter@ctive Reid Report has been tracking online behaviour and identifying trends since 1995, and is the longest running and most comprehensive, authoritative study of the Internet in Canada.

Report Format

Over the past year, we have introduced a number of improvements to the study, including:

More timely results. We offer bi-monthly reports (6 reports/year).
Breaking Issues section. Special topics are regularly included to explore hot, breaking issues in the digital space.
Flexible, online reporting. New online reporting tools give subscribers flexibility and access to relevant information on topics of interest.

Research Methodology

Data is collected on a bi-monthly basis throughout the year. During each interviewing period we cover two to four in-depth subjects. A sample size of 800 Canadian Internet users – defined as adults who use the Internet for at least one hour per week – complete an online questionnaire.

Special Feature Report Topics

Special Feature Reports provide in-depth coverage for a particular subject area. We cover a minimum of two topics per wave for a total of at least 12 per year. Here are examples of online topic areas from the past several years that we continue to track:

Consumer Electronics
Digital Marketing
E-commerce
Online Charitable Giving
Online Financial Services
Online Holiday Shopping
Online News
Online Social Networking
Online Teens
Online Media

The following are examples of ‘breaking issues’ topics we covered recently:

Cloud Computing (Dec 2011)
Online Group Coupons (Aug 2011)
Social Media and the 2011 Federal Election (Jun 2011)
Tablet Computers (Jun 2011)
Smartphones (May 2011)
Wikileaks (May 2011)

Report Access and Schedule

Subscribers are emailed a notification when new reports are posted on the report website. Subscribers have exclusive access to the report website which includes online access to pre-2012 reports, questionnaires and data tables.

Report Price

An annual subscription to the Ipsos Canadian Inter@ctive Reid Report is $10,000. Individual Special Feature Reports can be purchased for as little as $1,000 each.