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Interactive Forum Software Technology

The IAF platform offers clients direct access to real-time survey data without having to make an investment in the resources required to manage a self-serve solution.

The Interactive Forum is a customized, interactive online software platform offering:

• Fast turnaround with integrated survey scripting and reporting features
• Custom survey sampling based on profiling data or survey responses
• Real-time, 24/7 access to topline results and raw data exports
• Branded survey portal with custom web domain and look & feel
• In-language with multilingual capabilities for both panelist and client users

The core of the IAF platform is a dedicated panel database that is the hub for all panelist information including profile data, demographics, panel activity, and survey responses. With all data stored in one place, sampling and filtering responses by either profile variables or survey response is as easy as a click of a button and is done in a secure online environment. You have direct access to all survey data.

Survey responses can be analyzed for a specific survey topic or tracked over time. Data is presented online in easy to read reports that can be exported to Word, PDF or PPT. If you require more advanced analytics or need a custom report created from IAF data, we're able to do that for you as well. Plus, if you want to examine the results in more detail on your own, a full data export to Excel or SPSS is also available directly from the online panel portal.

To facilitate communication between panel stakeholders, the IAF platform also includes a panel document library where project status, questionnaires, shared resources, and common files such as product descriptions and images, are uploaded and shared between team members. Users receive a unique, secure login allowing them to access information whenever it is convenient for them.