Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to...
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Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid...
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There’s a lot to ‘like’ on Facebook and on average, a Facebook user 'likes' five things a week. But is this something that matters to your brand?
